HIPAA: How to Handle the Press, Marketing, Fundraising and Complaining Consumers

Jonathan P. Tomes , J.D., is Keynote Speaker at HIPAA Ijona. He is a health care attorney practicing in the greater Kansas City. He is a nationally recognized authority and expert witness on the legal requirements for health information. Jon has written more than 60 books, including the following: How to Handle HIPAA and HITECH Act Breaches, Complaints, and Investigations: Everything You Need to Know; The Compliance Guide to HIPAA and the DHHS Regulations, now in its sixth edition, along with its accompanying HIPAA Documents Resource Center CD, ; Electronic Health Records: A Practical Complian........


Covered entities continue to have difficulty with areas of the HIPAA Privacy Rule relating to disclosures to the Press, to patients for marketing and fundraising, and to the handling of complaints and investigations by the Office for Civil Rights of HHS. This webinar will cover the rules for those situations and give practical guidance for complying with them in a reasonable and effective manner.

Why should you attend this webinar?

Not knowing and following the disclosure rules can be costly. Boston Medical Center, Brigham and Women's Hospital, and Massachusetts General Hospital settled for $999,000 for the unauthorized disclosure of patient information during an ABC television filming. Previously, New York Presbyterian Hospital had settled in association with the filming of "NY Med" and Allergy Associates of Hartford, P.C., settled for improperly disclosing patient information to a reporter. Memorial Herman Health System agreed to pay $2.4 million for adding a patient's name to the title of a press release. Complete P.T., Pool & Land Physical Therapy, Inc. settled a violation of the marketing rules for $25,000 for posting testimonials from patients without their authorization.
Further, failure to properly handle complaints and investigations can be costly as well. Cignet Healthcare suffered a $4.3 million civil money penalty for not handling patient complaints about lack of access to their records and not handling the subsequent HHS investigation properly.

Areas Covered in the Session:

  • What are the penalties for violating HIPAA?
  • Examples of the penalties for improper disclosures to the press, for marketing, and for not handling complaints/investigations properly.
  • Overview of the Privacy Rule's disclosure provisions.
  • Rules for disclosures to the Press.
  • Rules for disclosures for marketing/fundraising.
    • What is marketing versus continuity of care?
    • Marketing rules.
    • Fundraising rules. 
  • Rules for handling patient complaints.
  • Rules for responding to investigations.
  • Conclusion and Question and Answer.

Who can Benefit:

  • HIPAA compliance officers
  • HIPAA Security Officers
  • HIPAA Privacy Officers
  • Healthcare IT Officers
  • CFO
  • CEO
  • COO
  • CIO
  • Human resources directors
  • Business office managers
  • Administrators
  • Medical records personnel
  • Health information management professionals
  • Health care attorneys
  • Patient accounts managers
  • Billing services
  • Physicians
  • Dentists
  • Pharmacists, 
  • Physical and occupational therapists
  • Mental and behavioral health professionals
  • Speech and language pathologists and audiologists 
  • Nurses
  • Chiropractors and 
  • Business associates

Webinar Id: HIPJT002

Training Options:

Duration: 60 mins


 10 A.M PT | 01:00 P.M ET

 Single Attendee: [Only for one participant]

$179 (Live)                    $260 (Live + Recorded)

 Multiple Attendee: [For a group of 2-5 participants]

$368 (Live)                    $649 (Live + Recorded)

 Corporate Attendee: [For a group of 6-10 Participants]

$736 (Live)                    $1067 (Live + Recorded)

 Recorded: [Six month unlimited access]

$231 (Single Attendee) $499 (Unlimited Attendee)

Refund Policy
Upcoming Webinar of Jonathan P. Tomes
HIPAA: How to Handle the Press....
Presenter: Jonathan P. Tomes
When: 08/28/2019 | 10 A.M PT |01:00 P.M ET
Price: $179

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Price: $179

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